Yes, all our products are vegan. We've developed our products with vegan, plant-derived or natural ingredients and avoid all animal-derived constituents.

Yes! All of our product packaging is zero waste. We are proud to say that we try to do our very best to recycle and help the environment.

Serenity Hue products are specifically for personal use! Please don’t sell them on your online store or our legal team will get very upset. If you're looking to be a stockist, you can contact our wholesale and distribution team here.

Orders & shipping

We accept Apple Pay, Google Pay, AMEX, Mastercard, Visa, Maestro, and PayPal.

If you are experiencing trouble placing an order with us, we may not ship to your area or country just yet. You can submit your shipping requests here.

Orders will not be processed if your billing address does not match that of your issuing bank. Double check and make sure you are inputting the correct info and if you are and are still experiencing problems, get in touch by emailing

We ship worldwide (unfortunately not Russia yet but we're working on that!).

We process your order the next business day. Orders placed on weekends and holidays will be processed the next business day. You will receive a confirmation email once your order has been shipped so you can start getting excited.


Because of the ongoing attempts to control the Covid-19 virus, some countries have put procedures in place that may affect the delivery times of your order. We will keep a close eye on the events as they unfold and update this section regularly.

You will get an email as soon as your order has been shipped and if you have chosen the tracked option for delivery, you will get a tracking number so that you can watch your parcel every step of the way.

Products - Fuel & Bake

To maximise its full power, use the Fuel & Bake brow powder as the first and last step in your routine. Use a beauty blender to pick up the powder and cover the natural brow. Wait 5 mins and then brush away. Line the brow – to get the best results use our Fuel & Tint tinted brow mud to brush through the brow. Then apply more Fuel & Bake as the final setting powder - wait a few mins and brush away.

Fuel & Bake creates bigger volume than face powder as it’s specifically made for hair to build huge volume. It can be used as two steps at the beginning to create fluffy brows, and at the end to set the brows. Our powder creates better volume and plumping while also encouraging brow health which will promote hair follicle growth.

Products - Fuel & Tint

Our Fuel & Tint Brow Tinting Mud creates matte brows with high definition. Its temporary tint fills in gaps and also contains nutrients such as Amazonian clay, castor oil, argan oil, rapeseed oil, coconut oil and shea butter.

These ingredients support and strengthen hair follicles. The antioxidants promote cell production while the vitamins in argan oil promote healthy skin - so, they not only promote hair growth, but also help you grow thick, healthy hair too.

Choose between brown or black for your ideal colour.

Use it as a natural coloured tint for a barely-there makeup look, or as part of a full face routine to add definition, drama and thickness. The mud helps to fill sparse gaps and create the illusion of fuller, thicker brows.

Products - Fuel & Lamination

Fuel & Lamination Brow Lamination Clay is best to use after brow powders, gels and muds as the last step in your brow regime,
to seal in colour and create thickness. It can also be used on its own for a natural, groomed look.

Our Fuel & Lamination clay saves repeated, expensive salon trips with brows that end up 'crispy' and sore. It's the natural, at-home alternative to laminating your brows.

It not only styles your brow but also fills it with nutrients to promote hair growth, it also contains a host of wonderful natural ingredients.

It contains Amazonian clay, castor oil, argan oil, grapeseed oil, coconut oil and shea butter that promote hair growth and remove dead skin cells; it also cleanses hair follicles that, in turn, boost hair growth.

Products - Fuel & Style

Fuel & Style Brow Styling Gel contains lots of goodies to increase brow growth and decrease ageing.

Fuel & Style locks in moisture and can help keep the skin firm and plump. The anti-allergenic and anti-inflammatory properties soothe easily irritated skin, making it one of the  best skin care ingredients for brows.